As the pandemic drastically changed the way we, as a society, value and perceive gifts, it became clear that 1-800 Flowers needed to swiftly adapt to evolving customer behavior. Leading a research project, I delved into the diverse gift trends, spanning physical, virtual, and emotional gifts, which gained particular significance during this transformative period. Our goal extended beyond grasping current popularity; we sought to identify behaviors that had permanently reshaped the art of gift-giving. This shift wasn't confined to those close to us; it extended to communities at large.

By unearthing these insights, our aim was to equip 1-800 Flowers with valuable knowledge to stay at the forefront of an industry adjusting to this profound societal shift in how we perceive and engage in gift-giving.

CHALLENGE - Identify key long-term gifting trends from the post-pandemic and propose actionable strategies for 1-800 Flowers to capitalize on these trends, ensuring they remain competitive in the evolving landscape of customer behavior.

SOLUTION - This resulted in a comprehensive exploration of the various choices available for sending thoughtful gesture or gift to someone, allowing us to categorize them into understandable macro and micro consumer behavior trends.