UX/UI Lead

• User Persona Development

• Visual Brand Identity

• CX Mapping, online to offline touch-points

Cognizant is a global technology company that offers digital, technology, and operations services to businesses, and has been shifting its focus from product-based offerings to consulting services that provide comprehensive solutions to complex technological challenges faced by large corporations.

During their company-wide rebranding, we assisted them in researching and developing user personas that accurately reflected both their current customers and future prospects, and subsequently crafted four distinct journey maps encompassing a diverse range of potential products and experiences that bridge the gap between digital and physical realms.

Our team conducted a comprehensive research process, which included customer and employee interviews, focus groups, competitive research, and ideation workshops with stakeholders and the marketing team, to develop four user experience maps that combined user and persona insights, strategy, and design.

Below you will find one of the four stylized experience map showcasing a day in the life of a prospect customer persona named Dana, featuring a range of both digital and physical touch-points. To view my process documentation, please visit my miro board.