Unleashing Innovation Worldwide: Makerbot.com, Where Boundless Possibilities Take Shape!"
UX/UI Designer / Art Director
Website Redesign
Dot Com Globalization
Brand Collaborations, UX/UI, Print and Experiential
Makerbot is a leading global company in the field of 3D printing and additive manufacturing. They are known for their innovative products and solutions that empower individuals and businesses to bring their ideas to life. With a strong focus on design, usability, and global reach, Makerbot continues to revolutionize the world of digital fabrication.
As an in-house creative, I've found great satisfaction in engaging with various facets of the brand. A notable achievement was spearheading the expansion of makerbot.com into international markets by developing a design system capable of accommodating diverse character sizes and word lengths while upholding the brand's minimalistic aesthetic. To ensure seamless implementation of changes and updates, I created a comprehensive and well-documented manual for developers and designers. The outcome was a website that successfully passed company-wide usability tests and continues to serve as a robust and enduring system to this day.
In addition to the website redesign, I had the opportunity to create captivating exhibition designs and immersive brand collaboration experiences. It was a delight to brainstorm and develop engaging campaigns and events that brought the brand to life in unique and memorable ways.
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